Insights

Practical guides for
growing businesses.

Plain-language articles on technology, AI, e-commerce, marketing and compliance, written by the team that does the work.

Data Privacy & Security · 7 min read DPDP Act Website Checklist for Indian Businesses A practical DPDP Act 2023 checklist for your website: privacy notices, consent, cookies, data principal rights, grievance handling, breaches and processors.
Business Systems · 5 min read Is Your MSME Ready to Move Beyond Tally and Excel to an ERP? Signs your MSME has outgrown spreadsheets and Tally-only workflows, how to choose between Odoo, ERPNext, Zoho or custom, and how to implement an ERP well.
Digital Marketing · 7 min read SEO vs AEO vs GEO: How to Get Found and Cited by AI Search How SEO, answer engine optimisation and generative engine optimisation fit together, with practical steps to be cited in AI Overviews, ChatGPT and Perplexity.
E-Commerce · 6 min read Shopify vs WooCommerce vs Headless for Indian D2C Brands Choosing Shopify, WooCommerce or a custom headless store in India: UPI, COD, GST invoices, shipping, marketplaces, total cost of ownership and room to scale.