Practice 06 of 08
Digital Marketing & Branding
Get found on Google and in AI answers, show up where your customers scroll, and turn attention into enquiries and sales, with a brand that looks as serious as your ambitions and honest reporting on every rupee spent.
01 / 07 · 11 services
Search Engine Marketing
Technical, local and e-commerce SEO plus Google Ads that put you in front of customers at the moment they search.
Discuss this- Search Engine Optimization (SEO)An ongoing SEO programme that combines technical fixes, useful content and authority building so more of the right people find your business through organic Google search.
- Local SEOLocal SEO that helps nearby customers find your shop, clinic or office when they search with “near me” or a city name, across Google Search and Maps.
- Technical SEOTechnical SEO that fixes crawling, indexing, speed and site-structure problems so search engines can reliably access, understand and rank the pages you care about.
- On-Page & Off-Page SEOPage-level optimisation of content, headings and internal links, paired with genuine off-site authority building, so each important page is relevant and trusted for its target searches.
- E-Commerce SEOSEO built for online stores, covering category pages, product listings, faceted navigation and product schema, so shoppers find your products through organic search instead of only paid ads.
- Google Business Profile Setup & OptimizationSetting up, verifying and fully optimising your Google Business Profile so customers see accurate details, photos, services and reviews when they look you up on Google.
- Google Maps Visibility OptimizationFocused work to improve how often and how prominently your business appears in Google Maps results and the local map pack for searches around your location.
- SEO Audits & Competitor AnalysisA one-time, in-depth review of your website’s SEO health alongside a study of competing sites, delivered as a prioritised action plan your team can follow.
- Search Engine Marketing (SEM)A joined-up search marketing strategy that plans paid search alongside organic SEO, so your budget and content work together to capture demand on Google and Bing.
- Google Ads Campaign ManagementHands-on setup and day-to-day management of your Google Ads account, with careful keyword, bid and conversion control so every rupee of spend is accounted for.
- Search, Display & Shopping AdvertisingPlanning and running coordinated Search, Display and Shopping campaigns so you reach buyers who are searching, browsing related sites, or comparing products on Google.
02 / 07 · 12 services
AI Search Optimization (GEO & AEO)
Get your brand cited in ChatGPT, Gemini, Perplexity and Google AI Overviews, and chosen as the direct answer.
Discuss this- Generative Engine Optimization (GEO)A strategy for making your content easy for generative AI tools to understand, trust and cite, so your brand appears when people research through ChatGPT, Gemini, Perplexity and similar assistants.
- Answer Engine Optimization (AEO)Optimising your content to be selected as the single direct answer to specific questions, across featured snippets, People Also Ask, voice assistants and AI-generated responses.
- AI Search Visibility AuditsA structured, one-time assessment of how ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews describe and cite your brand, with a prioritised plan to improve it.
- Google AI Overviews OptimizationWork aimed specifically at Google’s AI Overviews and AI Mode, improving the chance your pages are among the sources Google links to in its AI-generated summaries.
- ChatGPT, Gemini & Perplexity Brand VisibilityOngoing monitoring and improvement of how your brand appears, is described and gets recommended inside ChatGPT, Gemini and Perplexity conversations.
- Structured Data & Schema MarkupDesigning and implementing Schema.org structured data in JSON-LD so search engines and AI systems can read your business, products, articles and people as clearly defined facts.
- FAQ & Conversational Content OptimizationCreating and refining FAQ sections and natural-language content that mirror how people actually phrase questions to search engines, chatbots and voice assistants.
- Featured Snippet OptimizationTargeted work to win Google featured snippets, the highlighted paragraph, list or table answers shown at the top of results, for queries where you already rank well.
- Voice Search OptimizationAdapting your content and local presence for spoken queries through Google Assistant, Siri and Alexa, including the Hindi and regional-language voice searches common across India.
- llms.txt & AI Crawler Accessibility SetupConfiguring robots.txt, llms.txt, rendering and firewall settings so the AI crawlers you choose can access your content, and the ones you don’t want are kept out.
- Entity & Knowledge Graph OptimizationEstablishing your organisation, founders and products as clearly defined entities that search engines and AI systems recognise, connect and describe consistently across the web.
- AI Citation & Brand Mention BuildingEarning genuine mentions of your brand in the articles, reviews, lists and communities that AI assistants frequently cite, so your business is part of the sources they draw from.
04 / 07 · 14 services
Performance & Growth Marketing
Paid campaigns, funnels and tracking engineered for leads and revenue, with attribution you can trust.
Discuss this- Performance MarketingA results-focused paid marketing programme across search, social and marketplaces, managed against agreed business metrics such as cost per lead, cost per acquisition or return on ad spend.
- Paid Advertising StrategyA strategic plan for your paid media that sets channel mix, budgets, audiences, offers and measurement before money is spent, so campaigns start with a clear rationale.
- Lead Generation CampaignsPaid and organic campaigns designed to capture qualified enquiries for your sales team, with lead forms, landing pages, CRM integration and follow-up that keep lead quality in focus.
- Conversion Rate OptimizationA structured testing programme that studies how visitors behave on your website and improves pages, forms and checkout, so more of your existing traffic becomes enquiries or sales.
- Sales Funnel DesignMapping and building the full journey from first touch to purchase, including offers, landing pages, nurture emails and WhatsApp follow-ups, so prospects move steadily towards buying.
- Landing Page OptimizationDesigning, writing and improving the specific pages your ads and campaigns send traffic to, so the message matches the click and more visitors take the action you want.
- Retargeting & Remarketing CampaignsCampaigns that re-engage people who visited your website, viewed products, watched videos or interacted with your brand, bringing interested prospects back to complete their purchase or enquiry.
- Campaign Tracking & AttributionSetting up consistent tracking and attribution across your channels so you can see which campaigns, keywords and creatives actually contribute to leads, sales and revenue.
- Google Analytics 4 SetupCorrect configuration of Google Analytics 4 for your website or app, including key events, e-commerce tracking, consent, filters and reports your team will actually use.
- Google Tag Manager IntegrationImplementing and organising Google Tag Manager so all your marketing and analytics tags are deployed, tested and governed from one place, with less dependency on developers.
- Marketing Dashboard & ReportingAutomated dashboards that bring your ad, analytics, social and CRM data into one clear view, with reporting tailored to what leadership and marketers each need to see.
- Customer Acquisition & Retention StrategyA growth strategy that balances winning new customers with keeping and growing existing ones, using customer value, cohort data and lifecycle marketing to guide where you invest.
- Amazon & Marketplace AdvertisingManaging sponsored ads and listing quality on Amazon, Flipkart and other marketplaces, so your products show up in marketplace search and convert browsers into buyers.
- App Store Optimization (ASO)Optimising your app’s listings on Google Play and the Apple App Store, from keywords to screenshots and ratings, so more people discover your app and choose to install it.
05 / 07 · 13 services
Content & Communication Marketing
Content, email, WhatsApp and reputation programmes that build trust and bring customers back.
Discuss this- Content Marketing StrategyA documented plan for what your brand publishes, where, for whom and why, so every article, post and email supports enquiries and sales rather than filling a calendar.
- SEO Content WritingSearch-optimised pages and articles written around real queries your buyers type, structured so Google and AI answer engines can understand, rank and cite them.
- Blog & Article WritingWell-researched blog posts, thought-leadership articles and guest pieces that explain your expertise in your brand’s voice and give customers a reason to trust you.
- Website Content DevelopmentClear, conversion-focused copy for your homepage, service pages, about page and calls to action, structured around how visitors scan and decide.
- Email MarketingEnd-to-end email programmes covering list setup, segmentation, promotional campaigns and deliverability, so your messages reach inboxes and drive repeat purchases or enquiries.
- Marketing AutomationTrigger-based journeys across email, CRM and web that nurture leads, onboard customers and recover lost sales automatically, based on what each person actually does.
- WhatsApp Marketing AutomationAutomated WhatsApp journeys, chatbots and broadcast campaigns on the official WhatsApp Business Platform, built for customers who prefer chatting over email.
- SMS Marketing (DLT-Compliant)Promotional and transactional SMS campaigns set up correctly under TRAI’s DLT rules, with registered headers and templates, so your messages are delivered rather than blocked.
- Customer Engagement CampaignsPlanned multi-channel campaigns, such as loyalty drives, contests, referral programmes and festive activations, that give existing customers reasons to return, participate and recommend you.
- Online Reputation ManagementOngoing monitoring and improvement of what people find when they search your brand, covering reviews, mentions, news results and social conversations, with a measured response plan.
- Review Management & Response WorkflowsA repeatable system for requesting, tracking and replying to customer reviews on Google and other platforms, so every review gets a timely, on-brand response.
06 / 07 · 14 services
Brand Identity & Design
Brand strategy, identity systems and marketing design that make you recognisable everywhere you show up.
Discuss this- Brand Strategy & PositioningClarity on who you serve, what you stand for and why customers should choose you, captured in a positioning framework that guides marketing, sales and design decisions.
- Brand Naming & Identity DevelopmentA distinctive, available brand name developed through structured creative exploration and screening, paired with the first expression of its identity for a confident launch.
- Logo DesignA distinctive, versatile logo mark designed from your brand brief, delivered in every format you need for print, web, signage and social media.
- Visual Identity DesignA complete visual system around your logo, covering colour, typography, imagery, icons and graphic elements, so everything you produce looks like it comes from one brand.
- Brand Guidelines DevelopmentA practical brand guidelines document that explains exactly how to use your logo, colours, type, imagery and tone of voice, so anyone can apply your brand correctly.
- Corporate Identity DesignA formal corporate identity programme that applies your brand across offices, documents, signage, uniforms, vehicles and digital systems so the whole organisation presents one face.
- Business Cards & Stationery DesignPrint-ready business cards, letterheads, envelopes and invoice templates designed in your brand style, with finishes and paper choices that suit the impression you want to make.
- Brochure & Company Profile DesignClear, well-structured brochures and company profiles, in print and digital PDF, that explain what you do, show your capabilities and support sales conversations and tenders.
- Pitch Deck & Presentation DesignInvestor pitch decks, sales presentations and board decks designed so the story is clear, the data is readable and your key message lands in the room or over email.
- Digital Advertising Creative DesignPerformance-focused ad creatives for Meta, Google Display, YouTube and LinkedIn, designed in multiple variants and sizes so your media team can test and scale what works.
- Marketing Collateral DesignFlyers, posters, standees, banners, catalogues and event materials designed to your brand standards and prepared correctly for printers or digital distribution.
- Packaging & Label DesignShelf-ready packaging and product labels that attract attention, communicate clearly and carry required regulatory information, prepared as accurate dielines for your manufacturer.
- Marketing Campaign Creative ProductionA complete creative package for a launch or seasonal campaign, from big idea and key visual to adaptations across digital, print, video and outdoor formats.
07 / 07 · 8 services
UI/UX, Video & Visualization
Interfaces people enjoy using, and video, motion and 3D visuals that hold attention.
Discuss this- UI/UX DesignResearch-led user experience and interface design for websites, apps and software, making products easier to use and helping people complete tasks without friction.
- Website & Application Interface DesignPolished, responsive visual interface design for websites, web apps and mobile apps, delivered as developer-ready Figma files that match your brand and platform conventions.
- Wireframing & Interactive PrototypingLow-fidelity wireframes and clickable prototypes that let you test structure, flows and ideas with users and stakeholders before investing in visual design or development.
- Motion GraphicsAnimated explainers, logo animations, kinetic typography and animated infographics that explain ideas quickly and add movement to your brand across digital channels.
- Promotional Video EditingProfessional editing of your raw footage into polished brand films, product videos, testimonials and event highlights, with colour grading, sound, graphics and captions.
- Short-Form Video / Reels EditingFast-paced vertical edits for Instagram Reels, YouTube Shorts and LinkedIn video, with strong hooks, captions and trending formats, produced in regular batches for consistent posting.
- Product Mockups & Digital VisualizationRealistic digital mockups of products, packaging, screens and branded items, so you can present, sell and approve ideas before physical samples or photography exist.
- 3D Product VisualizationPhotorealistic 3D models, renders and animations of your products, enabling any angle, colour variant or exploded view without physical prototypes or studio shoots.
Why Yashmitra
One roof.
Every skill you need.
Connected expertise
Marketing & Branding work draws on our consultants, engineers, AI specialists, testers, designers and marketers, with no extra vendors to manage.
Flexible engagement
Fixed-price projects, time & material, dedicated teams, retainers or AMCs. Choose the model that fits the work.
You own everything
Code, designs, accounts and data are set up in your name and handed over in full, with documentation.
FAQ
Marketing & Branding
questions.
What are GEO and AEO?
GEO (Generative Engine Optimization) helps your brand get cited in AI tools like ChatGPT, Gemini and Perplexity. AEO (Answer Engine Optimization) helps you become the direct answer in featured snippets, AI Overviews and voice assistants. Together with SEO, they keep you visible however people search.
How soon will marketing show results?
Paid campaigns can generate leads from the first week. Local SEO and technical fixes often move within weeks, while competitive SEO and GEO typically take 3 to 6 months to compound.
How do you report on performance?
You get a live dashboard and a monthly report covering traffic, leads, sales and cost per result, explained in plain language with next steps.
Let's talk Marketing & Branding.
Tell us what you need and get a clear plan and proposal, free and with no obligation.
03 / 07 · 12 services
Social Media Marketing
Consistent, on-brand social presence and paid social campaigns across Instagram, Facebook, LinkedIn and YouTube.
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