E-Commerce & Digital Commerce Solutions
E-Commerce Analytics & Conversion Optimization
Accurate e-commerce tracking, clear dashboards and structured conversion testing that show where shoppers drop off and which changes actually increase orders and revenue.
Overview
Why it matters
for your business.
Many stores run on gut feeling because their analytics are broken: duplicate purchase events, missing revenue, untracked checkout steps and ad platforms reporting different numbers. Decisions based on that data are guesses. We fix the tracking foundation first, then use it to find and test improvements in your store's conversion funnel.
We audit your analytics, tag manager and ad pixels, then implement a clean e-commerce event model with server-side tracking where appropriate. Dashboards show traffic, funnel steps and revenue by channel and device. From there, we combine data with session recordings and usability reviews to prioritise changes, and run A/B tests where traffic allows reliable results.
What's included
- Analytics and tracking audit report
- GA4 e-commerce events and tag manager setup
- Server-side tracking and ad pixel alignment
- Funnel and revenue dashboards in Looker Studio
- Prioritised conversion improvement backlog
- A/B test plans and results summaries
Outcomes
What changes
for your business.
Ideal for
- Stores spending significantly on paid ads
- Ecommerce teams with unreliable analytics data
- Growing brands planning conversion improvements
Numbers you trust
Consistent tracking means revenue and orders in analytics align closely with your store's own records.
Clear drop-off points
Funnel reports reveal exactly which pages or steps lose shoppers, so effort goes to the right places.
Evidence-based changes
Improvements are tested and measured instead of decided by opinion, building a record of what works.
How we deliver
A clear, accountable
process.
Every engagement follows the same disciplined approach, adapted to the size and urgency of your project.
- 01
Plan
We map your catalogue, customers, workflows and integrations, and agree the platform and scope.
- 02
Configure & build
Your store or system is set up and customised around how your business actually works.
- 03
Integrate & migrate
Payments, logistics, accounting and existing data are connected and moved over carefully.
- 04
Launch & optimise
We go live with training and support, then improve conversions and processes using real data.
Ways to work with us
- Fixed-price projectsDefined scope, milestones and deliverables.
- Implementation & integrationOne-time technology deployment and integration.
- Annual maintenance contractsScheduled maintenance and support agreements.
- Monthly managed servicesRecurring application, IT, marketing or infrastructure support.
FAQ
Common
questions.
Something else on your mind? Ask us directly.
Do we have enough traffic for A/B testing?
It depends on your orders and traffic. Low-traffic stores often cannot reach reliable test results in a reasonable time. In that case, we focus on fixing clear usability issues found through recordings, user feedback and best practice, and reserve formal A/B tests for high-traffic pages.
Why do Meta, Google Ads and GA4 show different conversion numbers?
Each platform uses its own attribution model, lookback window and tracking method, and browsers block some tracking. Some difference is normal. We align event definitions, add server-side tracking and deduplication, and explain how to read each source so your team stops chasing mismatches.
Let's talk about E-Commerce Analytics & Conversion Optimization.
Tell us what you need and get a clear plan and proposal, free and with no obligation.