AI Search Optimization (GEO & AEO)
Generative Engine Optimization (GEO)
A strategy for making your content easy for generative AI tools to understand, trust and cite, so your brand appears when people research through ChatGPT, Gemini, Perplexity and similar assistants.
Overview
Why it matters
for your business.
Buyers increasingly ask AI assistants to compare options, explain topics and shortlist providers. These tools synthesise answers from many sources, and brands with vague, thin or inaccessible content get left out. Generative Engine Optimization is the broad discipline of shaping your content and online footprint so AI systems can extract accurate facts about you and reference them.
We start by testing the prompts your buyers are likely to use and recording which sources the assistants draw on. Then we restructure key pages around clear claims, specific facts, comparisons and original data that models can quote. We also strengthen the third-party sources these tools lean on. GEO builds on solid SEO rather than replacing it.
What's included
- Buyer prompt library for your category
- Baseline report of AI answer presence
- Content restructuring plan for priority pages
- Rewritten pages with quotable facts and comparisons
- Third-party source and mention priorities
- Quarterly re-testing and progress report
Outcomes
What changes
for your business.
Ideal for
- B2B firms with research-heavy buying journeys
- SaaS products compared against alternatives
- Brands already investing in SEO
Citable content
Your key pages present clear, specific information that AI tools can lift and attribute accurately.
Better brand representation
Assistants are more likely to describe your offering correctly when they do mention you.
Future-ready search strategy
Your marketing adapts to research journeys that start in AI assistants as well as traditional search engines.
How we deliver
A clear, accountable
process.
Every engagement follows the same disciplined approach, adapted to the size and urgency of your project.
- 01
Audit
We review your current presence, data, competitors and audience to find the biggest opportunities.
- 02
Strategy
You get a focused plan with channels, messaging, priorities and the measures that matter.
- 03
Execute
Our team creates, launches and manages the work, with your approval at the right checkpoints.
- 04
Measure & refine
Transparent reporting shows what's working, and we shift effort and budget accordingly.
Ways to work with us
- Monthly managed servicesRecurring application, IT, marketing or infrastructure support.
- Fixed-price projectsDefined scope, milestones and deliverables.
- Consulting retainersOngoing technical and business advisory.
- Time & materialFlexible delivery based on actual effort and resources.
FAQ
Common
questions.
Something else on your mind? Ask us directly.
Is GEO different from SEO?
It overlaps heavily. AI tools often retrieve content from search indexes, so strong SEO remains the foundation. GEO adds focus on how content is structured for extraction and quotation, how your brand is described across the web, and how AI answers are tested and tracked over time.
Can you make ChatGPT recommend us?
No one can control what an AI model says. We improve the signals these tools rely on, such as clear content, accessible pages and credible third-party mentions, which makes accurate inclusion more likely. We track results with repeatable prompt tests rather than promises.
Let's talk about Generative Engine Optimization (GEO).
Tell us what you need and get a clear plan and proposal, free and with no obligation.