AI Search Optimization (GEO & AEO)
Structured Data & Schema Markup
Designing and implementing Schema.org structured data in JSON-LD so search engines and AI systems can read your business, products, articles and people as clearly defined facts.
Overview
Why it matters
for your business.
Search engines can read your pages, but they still guess at meaning. Is this number a price or a phone number? Is this name an author or a product? Structured data removes that guesswork. We plan a schema strategy for your site, covering Organization, LocalBusiness, Product, Article, Event, Course and other types that genuinely match your content.
Implementation is done in JSON-LD, usually through templates so markup updates automatically as content changes. We connect entities with consistent identifiers, so your organisation, authors and products link together correctly. Everything is validated with Google’s Rich Results Test and the Schema Markup Validator, and monitored in Search Console for errors after release.
What's included
- Schema strategy mapped to your page types
- JSON-LD templates for CMS or codebase
- Organization and entity linking with sameAs references
- Product, article or local business markup
- Validation report and error fixes
- Search Console enhancement monitoring
Outcomes
What changes
for your business.
Ideal for
- E-commerce stores with large catalogues
- Publishers, colleges and event organisers
- Websites built on custom or headless stacks
Eligible for rich results
Pages can qualify for enhanced listings such as product details, breadcrumbs or event information where Google supports them.
Machine-readable facts
Search engines and AI systems can interpret key details about your business with less ambiguity.
Maintainable markup
Template-based schema stays accurate as your content grows, without manual edits on every page.
How we deliver
A clear, accountable
process.
Every engagement follows the same disciplined approach, adapted to the size and urgency of your project.
- 01
Audit
We review your current presence, data, competitors and audience to find the biggest opportunities.
- 02
Strategy
You get a focused plan with channels, messaging, priorities and the measures that matter.
- 03
Execute
Our team creates, launches and manages the work, with your approval at the right checkpoints.
- 04
Measure & refine
Transparent reporting shows what's working, and we shift effort and budget accordingly.
Ways to work with us
- Monthly managed servicesRecurring application, IT, marketing or infrastructure support.
- Fixed-price projectsDefined scope, milestones and deliverables.
- Consulting retainersOngoing technical and business advisory.
- Time & materialFlexible delivery based on actual effort and resources.
FAQ
Common
questions.
Something else on your mind? Ask us directly.
Will schema markup improve our rankings?
Structured data is not a direct ranking boost. It helps search engines understand content and can make pages eligible for rich results, which may improve how listings appear. Its value grows as AI systems rely more on clearly defined facts.
Can you add schema to our WordPress or Shopify site?
Yes. On WordPress we often extend plugins like Yoast or Rank Math with custom JSON-LD. On Shopify we edit theme templates. For custom sites, we provide code or work directly in your repository with your developers.
Let's talk about Structured Data & Schema Markup.
Tell us what you need and get a clear plan and proposal, free and with no obligation.