Social Media Marketing
LinkedIn Marketing
LinkedIn marketing for B2B companies and professional brands, combining company page content, leadership thought-leadership and employee advocacy to build credibility with decision-makers.
Overview
Why it matters
for your business.
On LinkedIn, buyers trust people more than logos. Company Pages matter, but posts from founders, leaders and experts usually reach further and start more conversations. We build a LinkedIn presence on both levels: a credible Company Page with useful content, and ghostwritten or edited posts for your leadership that reflect their real views and experience.
We interview your experts to capture insights, then shape them into posts, document carousels, articles and newsletters. We also encourage employee advocacy with simple sharing kits. For hiring, Life pages and culture content support employer branding. Paid LinkedIn campaigns can be added when you need precise targeting by job title, industry or company.
What's included
- Company Page optimisation and content plan
- Leadership profile optimisation
- Ghostwritten posts based on expert interviews
- Document carousels and LinkedIn newsletters
- Employee advocacy sharing kits
- Monthly LinkedIn analytics review
Outcomes
What changes
for your business.
Ideal for
- B2B IT and consulting firms
- Founders building a personal brand
- Companies focused on hiring and employer branding
Visible expertise
Your leaders become recognised voices in their field, which supports sales conversations and partnerships.
Credible company presence
Prospects, investors and candidates see an active, professional Page when they check you out.
Wider organic reach
Employee and leadership sharing extends content beyond your Page followers.
How we deliver
A clear, accountable
process.
Every engagement follows the same disciplined approach, adapted to the size and urgency of your project.
- 01
Audit
We review your current presence, data, competitors and audience to find the biggest opportunities.
- 02
Strategy
You get a focused plan with channels, messaging, priorities and the measures that matter.
- 03
Execute
Our team creates, launches and manages the work, with your approval at the right checkpoints.
- 04
Measure & refine
Transparent reporting shows what's working, and we shift effort and budget accordingly.
Ways to work with us
- Monthly managed servicesRecurring application, IT, marketing or infrastructure support.
- Fixed-price projectsDefined scope, milestones and deliverables.
- Consulting retainersOngoing technical and business advisory.
- Time & materialFlexible delivery based on actual effort and resources.
FAQ
Common
questions.
Something else on your mind? Ask us directly.
Will the posts sound like our founder?
That is the aim. We interview them regularly, study their existing writing and draft posts in their voice. Every post is approved before publishing. Over time, drafts need fewer edits as we learn their style.
Should we post from the Company Page or personal profiles?
Both serve different roles. Personal profiles usually generate more reach and conversation, while the Company Page provides credibility and a home for official updates. We plan content for each so they support rather than duplicate one another.
Let's talk about LinkedIn Marketing.
Tell us what you need and get a clear plan and proposal, free and with no obligation.