Social Media Marketing
Social Media Strategy & Consulting
An advisory engagement that defines which social platforms to prioritise, what to say, how often, and how to measure it, so your social effort supports real business goals.
Overview
Why it matters
for your business.
Many organisations post on every platform because competitors do, without knowing what social media should achieve for them. The outcome is scattered content, tired teams and no clear return. We step back and define the role of social for your business: awareness, hiring, customer support, community, lead generation or sales, and the platforms where your audience actually spends time.
Through workshops with your leadership and marketing team, audience research and a review of your current channels, we build a practical strategy document. It covers platform priorities, content pillars, tone of voice, posting rhythm, paid versus organic balance, team roles and KPIs. You can run it in-house or with us; either way, decisions become easier.
What's included
- Audit of current social channels and performance
- Audience and competitor landscape review
- Platform priority and role definition
- Content pillars and tone of voice guide
- KPI framework and reporting cadence
- Team structure and workflow recommendations
Outcomes
What changes
for your business.
Ideal for
- Organisations without a defined social strategy
- In-house teams needing expert direction
- Brands entering new markets or audiences
Focused platform choices
Your team concentrates effort on the channels that suit your audience and goals instead of spreading thin.
Shared direction
Leadership and marketers agree on what social media is for and how success will be judged.
Usable playbook
A practical document guides content and decisions, whether you execute internally or with a partner.
How we deliver
A clear, accountable
process.
Every engagement follows the same disciplined approach, adapted to the size and urgency of your project.
- 01
Audit
We review your current presence, data, competitors and audience to find the biggest opportunities.
- 02
Strategy
You get a focused plan with channels, messaging, priorities and the measures that matter.
- 03
Execute
Our team creates, launches and manages the work, with your approval at the right checkpoints.
- 04
Measure & refine
Transparent reporting shows what's working, and we shift effort and budget accordingly.
Ways to work with us
- Monthly managed servicesRecurring application, IT, marketing or infrastructure support.
- Fixed-price projectsDefined scope, milestones and deliverables.
- Consulting retainersOngoing technical and business advisory.
- Time & materialFlexible delivery based on actual effort and resources.
FAQ
Common
questions.
Something else on your mind? Ask us directly.
Do you also run the accounts after the strategy?
We can, through our Social Media Management service, but it is optional. Many clients use the strategy to guide an in-house team, and come back for periodic reviews. The deliverables are written so anyone on your team can follow them.
How long does the strategy engagement take?
Typically three to five weeks, covering discovery workshops, research, a draft strategy and a final review. Timing depends on how quickly we can schedule sessions with your stakeholders and access your analytics.
Let's talk about Social Media Strategy & Consulting.
Tell us what you need and get a clear plan and proposal, free and with no obligation.