Search Engine Marketing
Search Engine Marketing (SEM)
A joined-up search marketing strategy that plans paid search alongside organic SEO, so your budget and content work together to capture demand on Google and Bing.
Overview
Why it matters
for your business.
Many businesses run SEO and paid search as separate projects, often with different agencies. The result is overlap, wasted spend on terms you already rank for, and gaps nobody covers. Our SEM service looks at search as one channel. We map the keywords your customers use, decide which to win organically, which to buy, and which need both.
Paid search data is fast, so we use it to test messaging and find converting keywords that then inform your SEO content. Organic data shows where you can trim ad spend. Budgets are allocated across Google Ads and Microsoft Advertising based on intent and cost. One report shows paid and organic performance side by side.
What's included
- Unified paid and organic keyword strategy
- Budget allocation plan across search platforms
- Paid search campaigns for priority keywords
- SEO content recommendations from paid search insights
- Combined paid and organic performance dashboard
- Quarterly search strategy review
Outcomes
What changes
for your business.
Ideal for
- Companies running SEO and ads separately
- Growing brands entering new markets
- Marketing heads wanting one search partner
Less overlap
Your paid and organic efforts stop competing for the same clicks, so budget can go where it adds value.
Faster learning
Paid search tests reveal which keywords and messages convert, guiding longer-term SEO investment.
Single view of search
Leadership sees one coherent picture of search performance rather than separate, conflicting agency reports.
How we deliver
A clear, accountable
process.
Every engagement follows the same disciplined approach, adapted to the size and urgency of your project.
- 01
Audit
We review your current presence, data, competitors and audience to find the biggest opportunities.
- 02
Strategy
You get a focused plan with channels, messaging, priorities and the measures that matter.
- 03
Execute
Our team creates, launches and manages the work, with your approval at the right checkpoints.
- 04
Measure & refine
Transparent reporting shows what's working, and we shift effort and budget accordingly.
Ways to work with us
- Monthly managed servicesRecurring application, IT, marketing or infrastructure support.
- Fixed-price projectsDefined scope, milestones and deliverables.
- Consulting retainersOngoing technical and business advisory.
- Time & materialFlexible delivery based on actual effort and resources.
FAQ
Common
questions.
Something else on your mind? Ask us directly.
How is SEM different from Google Ads campaign management?
Google Ads management focuses on running and optimising your ad account. SEM is the wider strategy that decides how paid and organic search work together, including which keywords to target through each route and how to share budget and insights between them.
What budget do we need?
It depends on your industry’s click costs and goals. We review keyword costs in your market during planning and recommend a starting budget that can produce enough data to learn from. Ad spend is paid directly to Google or Microsoft from your account.
Let's talk about Search Engine Marketing (SEM).
Tell us what you need and get a clear plan and proposal, free and with no obligation.