Performance & Growth Marketing
Customer Acquisition & Retention Strategy
A growth strategy that balances winning new customers with keeping and growing existing ones, using customer value, cohort data and lifecycle marketing to guide where you invest.
Overview
Why it matters
for your business.
Many businesses pour budget into acquisition while existing customers quietly drift away. Others try to grow through loyalty alone. Sustainable growth needs both, in proportion to your economics. We analyse your customer data to understand acquisition cost, repeat purchase behaviour, churn and customer lifetime value, segmented by channel, product and cohort.
With that foundation, we design a strategy covering which acquisition channels deserve more investment, how onboarding should work, and lifecycle programmes such as win-back, loyalty, referral and upsell. For subscription and SaaS businesses we focus on activation and churn reduction. You receive a prioritised roadmap of initiatives, each linked to metrics you can track.
What's included
- Customer acquisition cost analysis by channel
- Cohort retention and lifetime value analysis
- Customer segmentation model
- Lifecycle journey map from onboarding to win-back
- Referral and loyalty programme recommendations
- Prioritised growth roadmap with metrics
Outcomes
What changes
for your business.
Ideal for
- D2C brands with repeat-purchase products
- SaaS and subscription businesses
- Companies with rising acquisition costs
Balanced growth plan
Investment is split between acquisition and retention based on your data, not habit.
Customer value clarity
You understand which customers and channels bring the most long-term value.
Lifecycle programmes
Planned journeys help keep customers engaged and returning after their first purchase.
How we deliver
A clear, accountable
process.
Every engagement follows the same disciplined approach, adapted to the size and urgency of your project.
- 01
Audit
We review your current presence, data, competitors and audience to find the biggest opportunities.
- 02
Strategy
You get a focused plan with channels, messaging, priorities and the measures that matter.
- 03
Execute
Our team creates, launches and manages the work, with your approval at the right checkpoints.
- 04
Measure & refine
Transparent reporting shows what's working, and we shift effort and budget accordingly.
Ways to work with us
- Monthly managed servicesRecurring application, IT, marketing or infrastructure support.
- Fixed-price projectsDefined scope, milestones and deliverables.
- Consulting retainersOngoing technical and business advisory.
- Time & materialFlexible delivery based on actual effort and resources.
FAQ
Common
questions.
Something else on your mind? Ask us directly.
What data do you need?
Order or subscription history with customer identifiers and dates, marketing spend by channel, and ideally acquisition source for each customer. Data can be anonymised before sharing. Even imperfect data is useful; we note limitations clearly in our analysis.
Do you implement the retention programmes too?
We can. Strategy is the core deliverable, but we can also set up email, WhatsApp and push campaigns in your lifecycle platform, or support your in-house team as they build the programmes.
Let's talk about Customer Acquisition & Retention Strategy.
Tell us what you need and get a clear plan and proposal, free and with no obligation.