Performance & Growth Marketing
Campaign Tracking & Attribution
Setting up consistent tracking and attribution across your channels so you can see which campaigns, keywords and creatives actually contribute to leads, sales and revenue.
Overview
Why it matters
for your business.
Every ad platform claims credit for the same sale. Google says it drove the purchase, Meta says the same, and your total reported conversions exceed actual orders. Without a neutral view, budgets follow whichever platform reports most confidently. We set up tracking and attribution that gives you a fairer, more consistent picture of what each channel contributes.
This involves a UTM naming convention for every link, server-side or enhanced conversion tracking where appropriate, offline conversion imports from your CRM, and GA4 attribution reports compared with platform data. We explain the limits of each model honestly, because no attribution method is perfect. The goal is decisions you can defend, not a single magic number.
What's included
- UTM naming convention and link builder
- Conversion event audit across platforms
- Enhanced or server-side conversion tracking
- Offline conversion import from CRM
- Attribution model comparison report
- Documentation for your marketing team
Outcomes
What changes
for your business.
Ideal for
- Brands running three or more paid channels
- B2B firms with offline sales closing
- Finance teams questioning marketing spend
Consistent tracking
Every campaign is tagged the same way, making cross-channel comparison possible.
Fairer channel credit
You can see how channels contribute together, instead of relying on each platform’s self-reported numbers.
Revenue connection
CRM data links marketing activity to closed deals, not just form submissions.
How we deliver
A clear, accountable
process.
Every engagement follows the same disciplined approach, adapted to the size and urgency of your project.
- 01
Audit
We review your current presence, data, competitors and audience to find the biggest opportunities.
- 02
Strategy
You get a focused plan with channels, messaging, priorities and the measures that matter.
- 03
Execute
Our team creates, launches and manages the work, with your approval at the right checkpoints.
- 04
Measure & refine
Transparent reporting shows what's working, and we shift effort and budget accordingly.
Ways to work with us
- Monthly managed servicesRecurring application, IT, marketing or infrastructure support.
- Fixed-price projectsDefined scope, milestones and deliverables.
- Consulting retainersOngoing technical and business advisory.
- Time & materialFlexible delivery based on actual effort and resources.
FAQ
Common
questions.
Something else on your mind? Ask us directly.
Which attribution model should we use?
It depends on your sales cycle and channels. Data-driven attribution in GA4 suits many businesses with enough data, while simpler models can be clearer for small accounts. We compare models side by side so you understand how each changes the picture.
Can you track sales that close over the phone or offline?
Yes, if leads are recorded in a CRM with their source information. We capture click IDs or UTMs at form submission, then import closed sales back into Google Ads and GA4, linking offline revenue to campaigns.
Let's talk about Campaign Tracking & Attribution.
Tell us what you need and get a clear plan and proposal, free and with no obligation.