Data Engineering, Analytics & Business Intelligence
Sales & Marketing Analytics
Analysis that connects campaign spend, leads, pipeline and revenue, showing which channels, products and sales activities actually produce profitable customers.
Overview
Why it matters
for your business.
Marketing reports clicks, sales reports closures, and nobody can link the two. Ad platforms, CRM records and invoices sit in separate places with different identifiers. We join them so you can follow a lead from first campaign touch through to paid invoice, and see the true cost of acquiring each customer by channel.
Analysis then focuses on decisions: where to shift budget, which sales stages leak deals, which regions or reps need support, and which products sell together. We are careful with attribution, explaining the limits of each model rather than presenting one channel as the hero. Findings are delivered as dashboards and short, plain-language briefings.
What's included
- Unified dataset linking campaigns, leads and revenue
- Funnel and pipeline conversion analysis
- Customer acquisition cost by channel
- Attribution model options with stated limitations
- Sales team and territory performance views
- Monthly insight briefing for marketing and sales
Outcomes
What changes
for your business.
Ideal for
- B2B firms using Zoho CRM or HubSpot
- D2C brands running Meta and Google ads
- Sales leaders managing regional teams
Smarter budget allocation
You can move spend towards channels that produce paying customers, not just cheap leads.
Fewer pipeline leaks
Stage-by-stage conversion data shows where deals stall, so sales managers can coach and fix process gaps.
Aligned teams
Marketing and sales review the same numbers, reducing disputes over lead quality and credit.
How we deliver
A clear, accountable
process.
Every engagement follows the same disciplined approach, adapted to the size and urgency of your project.
- 01
Assess
We understand your data sources, applications or risks and agree priorities and scope.
- 02
Plan
A clear approach covering tools, coverage, controls and responsibilities is agreed with you.
- 03
Implement
We build the pipelines, dashboards, test suites or security controls and verify they work.
- 04
Report & improve
Findings, metrics and recommendations are shared regularly so quality keeps improving.
Ways to work with us
- Fixed-price projectsDefined scope, milestones and deliverables.
- Dedicated teamsAssigned engineers, testers or marketers for ongoing work.
- Time & materialFlexible delivery based on actual effort and resources.
- Monthly managed servicesRecurring application, IT, marketing or infrastructure support.
FAQ
Common
questions.
Something else on your mind? Ask us directly.
Our CRM data is incomplete. Is this still worth doing?
Yes, though the first output may be a list of fixes. We highlight missing lead sources, unlinked deals and inconsistent stages, then suggest simple process changes for your sales team. Analysis improves steadily as data capture improves.
Can you track marketing performance with cookie consent restrictions?
Consent rules limit what browsers can track, so we combine platform data, server-side tagging where appropriate, UTM discipline and CRM records. We are open about gaps instead of filling them with assumptions, and respect visitors who decline tracking.
Let's talk about Sales & Marketing Analytics.
Tell us what you need and get a clear plan and proposal, free and with no obligation.