Social Media Marketing
Meta Ads Campaign Management
Full management of Facebook and Instagram advertising through Meta Ads Manager, covering pixel and Conversions API setup, audiences, creative testing and budget optimisation.
Overview
Why it matters
for your business.
Meta ads can produce leads and sales at scale, but results swing with creative fatigue, tracking gaps and frequent platform changes. Since browser privacy updates, many accounts under-report conversions, which confuses Meta’s algorithm. We start by fixing measurement with the Meta pixel and Conversions API, then build campaigns around your objective, whether leads, catalogue sales, messages or app installs.
Creative is the biggest lever on Meta today, so we run structured tests on hooks, formats, offers and visuals, retiring tired ads and scaling winners. Broad and Advantage+ campaigns are balanced with retargeting and lookalike audiences. You see weekly highlights and a monthly report covering spend, cost per result and lessons learned.
What's included
- Meta pixel and Conversions API implementation
- Campaign structure for your objective
- Creative testing plan with ad variations
- Catalogue and Advantage+ shopping setup for stores
- Lead form or WhatsApp click-to-chat campaigns
- Weekly highlights and monthly performance report
Outcomes
What changes
for your business.
Ideal for
- D2C brands selling online
- Real estate and education lead generation
- Businesses using WhatsApp for sales
Better signal quality
Improved tracking gives Meta’s delivery system clearer data to optimise towards real customers.
Fresh creative pipeline
Regular testing helps you catch ad fatigue early and keep campaigns effective.
Clear spend visibility
You understand what each campaign costs and returns, and why budgets move.
How we deliver
A clear, accountable
process.
Every engagement follows the same disciplined approach, adapted to the size and urgency of your project.
- 01
Audit
We review your current presence, data, competitors and audience to find the biggest opportunities.
- 02
Strategy
You get a focused plan with channels, messaging, priorities and the measures that matter.
- 03
Execute
Our team creates, launches and manages the work, with your approval at the right checkpoints.
- 04
Measure & refine
Transparent reporting shows what's working, and we shift effort and budget accordingly.
Ways to work with us
- Monthly managed servicesRecurring application, IT, marketing or infrastructure support.
- Fixed-price projectsDefined scope, milestones and deliverables.
- Consulting retainersOngoing technical and business advisory.
- Time & materialFlexible delivery based on actual effort and resources.
FAQ
Common
questions.
Something else on your mind? Ask us directly.
What budget do we need for Meta ads?
Enough to give each campaign data to learn from, which depends on your cost per result. A business expecting expensive leads needs more than one selling low-priced products. We recommend a starting budget after reviewing your offer and past data.
Who creates the ad creatives?
We can produce static and video ads, or work with creative from your team or creators. Testing needs a steady supply of new variations, so we agree a monthly creative volume upfront.
Let's talk about Meta Ads Campaign Management.
Tell us what you need and get a clear plan and proposal, free and with no obligation.