Search Engine Marketing
Search, Display & Shopping Advertising
Planning and running coordinated Search, Display and Shopping campaigns so you reach buyers who are searching, browsing related sites, or comparing products on Google.
Overview
Why it matters
for your business.
Each Google ad format does a different job. Search captures people actively looking. Display builds awareness and reminds past visitors across websites and apps. Shopping puts your product image and price directly in results. Running them without a plan means one format cannibalises another, or budget sits in the wrong place for your sales cycle.
We decide which formats suit your goals and design them to support each other. For retailers that starts with a clean product feed in Merchant Center. For lead-based businesses it often means strong Search with targeted Display. Creative is sized for every placement, and we compare formats by cost per result rather than clicks alone.
What's included
- Format mix and budget split recommendation
- Search campaigns with keyword and ad groups
- Responsive display ads in required sizes
- Merchant Center feed setup and optimisation
- Shopping or Performance Max campaigns for products
- Cross-format performance comparison report
Outcomes
What changes
for your business.
Ideal for
- Online retailers with product catalogues
- Brands combining awareness and direct response
- Businesses expanding beyond search-only campaigns
Right format, right goal
Each campaign type has a clear job, whether capturing demand, building awareness or selling specific products.
Better product listings
An optimised feed helps your products display with accurate titles, images and prices in Shopping results.
Comparable results
You can see which formats deliver value and shift budget accordingly.
How we deliver
A clear, accountable
process.
Every engagement follows the same disciplined approach, adapted to the size and urgency of your project.
- 01
Audit
We review your current presence, data, competitors and audience to find the biggest opportunities.
- 02
Strategy
You get a focused plan with channels, messaging, priorities and the measures that matter.
- 03
Execute
Our team creates, launches and manages the work, with your approval at the right checkpoints.
- 04
Measure & refine
Transparent reporting shows what's working, and we shift effort and budget accordingly.
Ways to work with us
- Monthly managed servicesRecurring application, IT, marketing or infrastructure support.
- Fixed-price projectsDefined scope, milestones and deliverables.
- Consulting retainersOngoing technical and business advisory.
- Time & materialFlexible delivery based on actual effort and resources.
FAQ
Common
questions.
Something else on your mind? Ask us directly.
Do we need a product feed for Shopping ads?
Yes. Shopping ads draw from a product feed in Google Merchant Center. We can create it from Shopify, WooCommerce or a spreadsheet, fix disapprovals and keep it in sync with your stock and pricing.
Are Display ads worth it for a small budget?
Sometimes. Broad Display targeting can spend quickly with little return. With a small budget, we usually limit Display to remarketing your past visitors or tightly defined audiences, where it tends to work harder.
Let's talk about Search, Display & Shopping Advertising.
Tell us what you need and get a clear plan and proposal, free and with no obligation.