Content & Communication Marketing
Marketing Automation
Trigger-based journeys across email, CRM and web that nurture leads, onboard customers and recover lost sales automatically, based on what each person actually does.
Overview
Why it matters
for your business.
Manual follow-up does not scale. Leads go cold while the sales team is busy, new customers receive no onboarding, and abandoned carts are never chased. We design and build automated workflows that respond to behaviour, such as form fills, page visits, purchases or inactivity, and send the right message or task at the right moment.
We begin by mapping your customer lifecycle and data sources, then connect your website, CRM and email platform so contact data flows correctly. Workflows include lead scoring, nurture sequences, welcome and onboarding series, and re-engagement. Every journey is documented and tested before launch, and we review performance monthly to refine timing and content.
What's included
- Customer lifecycle and journey mapping workshop
- CRM, website and email platform integration
- Lead scoring model and qualification rules
- Welcome, nurture and abandoned-cart workflows
- Sales alerts and task automation in CRM
- Workflow documentation and monthly optimisation review
Outcomes
What changes
for your business.
Ideal for
- B2B companies with inbound lead flow
- SaaS products onboarding trial users
- Online stores recovering abandoned carts
Faster lead follow-up
New enquiries receive an immediate, relevant response and sales is alerted when a lead shows buying signals.
Less repetitive manual work
Routine emails and data updates run automatically, freeing your team to focus on conversations that need judgement.
Consistent customer experience
Every lead and customer follows a planned journey, so nobody slips through the gaps between teams.
How we deliver
A clear, accountable
process.
Every engagement follows the same disciplined approach, adapted to the size and urgency of your project.
- 01
Audit
We review your current presence, data, competitors and audience to find the biggest opportunities.
- 02
Strategy
You get a focused plan with channels, messaging, priorities and the measures that matter.
- 03
Execute
Our team creates, launches and manages the work, with your approval at the right checkpoints.
- 04
Measure & refine
Transparent reporting shows what's working, and we shift effort and budget accordingly.
Ways to work with us
- Monthly managed servicesRecurring application, IT, marketing or infrastructure support.
- Fixed-price projectsDefined scope, milestones and deliverables.
- Consulting retainersOngoing technical and business advisory.
- Time & materialFlexible delivery based on actual effort and resources.
FAQ
Common
questions.
Something else on your mind? Ask us directly.
Do we need to buy a new CRM for automation?
Not necessarily. We first check what your current tools can do; Zoho, HubSpot and many email platforms include automation features. If gaps remain, we compare options against your budget and team size before suggesting anything new, and we handle data migration if you decide to switch.
How do you keep automated messages from feeling robotic?
We write each step for a specific situation, use personalisation fields carefully, limit frequency so contacts are not overloaded, and stop sequences automatically when someone replies or buys. We also include points where a human from your team takes over the conversation.
Let's talk about Marketing Automation.
Tell us what you need and get a clear plan and proposal, free and with no obligation.