Content & Communication Marketing
SMS Marketing (DLT-Compliant)
Promotional and transactional SMS campaigns set up correctly under TRAI’s DLT rules, with registered headers and templates, so your messages are delivered rather than blocked.
Overview
Why it matters
for your business.
SMS still reaches customers without smartphones or data, but in India every commercial message must follow TRAI’s Distributed Ledger Technology framework. Unregistered headers, mismatched templates or missing consent cause silent delivery failures. We register your entity, sender IDs and templates on a DLT platform and connect a reliable SMS gateway to your systems.
Once the plumbing is right, we plan campaigns that respect the rules: transactional alerts such as OTPs and order updates, service messages, and promotional offers sent only to consenting numbers within permitted hours. We keep messages short, track delivery reports and clicks on shortened links, and maintain a template library as your needs change.
What's included
- Principal Entity registration on a DLT portal
- Header and sender ID registration
- Consent template and content template approvals
- SMS gateway integration with your website or CRM
- Promotional and transactional campaign calendar
- Delivery, failure and click-through reporting
Outcomes
What changes
for your business.
Ideal for
- Retail chains and local businesses
- Banks, NBFCs and fintech startups
- Schools sending fee and exam alerts
Reliable message delivery
Correctly registered headers and templates prevent operator-level blocking that silently stops campaigns from reaching phones.
Reduced compliance risk
Consent records and category rules are handled properly, lowering the risk of complaints and penalties under TRAI regulations.
Reach beyond smartphones
Time-sensitive updates and offers reach customers on basic phones or patchy data connections in smaller towns.
How we deliver
A clear, accountable
process.
Every engagement follows the same disciplined approach, adapted to the size and urgency of your project.
- 01
Audit
We review your current presence, data, competitors and audience to find the biggest opportunities.
- 02
Strategy
You get a focused plan with channels, messaging, priorities and the measures that matter.
- 03
Execute
Our team creates, launches and manages the work, with your approval at the right checkpoints.
- 04
Measure & refine
Transparent reporting shows what's working, and we shift effort and budget accordingly.
Ways to work with us
- Monthly managed servicesRecurring application, IT, marketing or infrastructure support.
- Fixed-price projectsDefined scope, milestones and deliverables.
- Consulting retainersOngoing technical and business advisory.
- Time & materialFlexible delivery based on actual effort and resources.
FAQ
Common
questions.
Something else on your mind? Ask us directly.
What documents are needed for DLT registration?
Typically your business PAN, GST certificate or other proof of entity, an authorisation letter on letterhead, and details of the person managing the account. Requirements vary slightly by operator portal. We prepare the forms and templates, and you sign and upload the documents that need your authority.
Why do some of our SMS messages fail even after registration?
Common causes are text that does not exactly match the approved template, using a promotional header for a transactional message, sending to DND numbers without consent, or sending promotions outside permitted hours. We review your delivery reports, find the pattern and fix templates or routing.
Let's talk about SMS Marketing (DLT-Compliant).
Tell us what you need and get a clear plan and proposal, free and with no obligation.