Performance & Growth Marketing
Google Analytics 4 Setup
Correct configuration of Google Analytics 4 for your website or app, including key events, e-commerce tracking, consent, filters and reports your team will actually use.
Overview
Why it matters
for your business.
Many GA4 properties were created during the forced migration from Universal Analytics and never properly configured. Common problems include missing key events, internal traffic counted as customers, duplicate tags, broken e-commerce data and data retention left at the default two months. We audit or build your GA4 property so the data is accurate and fit for decisions.
We define a measurement plan with you first: which actions matter, what to call them and how to report them. Then we configure data streams, events, key events, e-commerce parameters, cross-domain tracking, filters, Google Ads and Search Console links, and consent mode. Finally, we build a few focused Explorations and train your team to use them confidently.
What's included
- Measurement plan and event naming guide
- GA4 property audit or fresh setup
- Key events and e-commerce tracking
- Consent mode and internal traffic filters
- Google Ads and Search Console linking
- Custom reports and team training session
Outcomes
What changes
for your business.
Ideal for
- Sites with incomplete GA4 migrations
- E-commerce stores needing purchase tracking
- New websites and apps before launch
Trustworthy data
Analytics reflects real customer behaviour, without duplicates, spam or internal visits inflating numbers.
Business-relevant events
The actions that matter to your organisation are tracked and reported consistently.
Confident team
Your staff know where to find answers in GA4 without relying on outside help for every question.
How we deliver
A clear, accountable
process.
Every engagement follows the same disciplined approach, adapted to the size and urgency of your project.
- 01
Audit
We review your current presence, data, competitors and audience to find the biggest opportunities.
- 02
Strategy
You get a focused plan with channels, messaging, priorities and the measures that matter.
- 03
Execute
Our team creates, launches and manages the work, with your approval at the right checkpoints.
- 04
Measure & refine
Transparent reporting shows what's working, and we shift effort and budget accordingly.
Ways to work with us
- Monthly managed servicesRecurring application, IT, marketing or infrastructure support.
- Fixed-price projectsDefined scope, milestones and deliverables.
- Consulting retainersOngoing technical and business advisory.
- Time & materialFlexible delivery based on actual effort and resources.
FAQ
Common
questions.
Something else on your mind? Ask us directly.
Can you recover data from our old Universal Analytics account?
Universal Analytics stopped processing data and Google has removed access to old properties, so historical data cannot be restored unless it was exported earlier. If you have exports, we can help bring them into Looker Studio or BigQuery for reference.
Do we need Google Tag Manager for GA4?
Not strictly, but we usually recommend it. Tag Manager makes it easier to add events, manage consent and adjust tracking without changing website code each time. Our separate Google Tag Manager service covers this in depth.
Let's talk about Google Analytics 4 Setup.
Tell us what you need and get a clear plan and proposal, free and with no obligation.