Social Media Marketing
Social Media Advertising
Paid campaigns across LinkedIn, YouTube, X, Pinterest and other social platforms, matched to where your audience is and what you need, from awareness to leads and sales.
Overview
Why it matters
for your business.
Different social ad platforms suit different goals. LinkedIn targets job titles and industries for B2B. YouTube suits video storytelling. Pinterest catches people planning purchases. Choosing well matters more than spending more. We recommend the platform mix for your objective, then plan audiences, creative and budgets for each, with tracking in place before launch.
This service covers social advertising beyond a Meta-only focus, which has its own dedicated service. We build creative for each platform’s formats and specifications, test variations, and shift budget between platforms based on cost per result. Reports compare platforms in one view, so you can see where your money works hardest.
What's included
- Platform mix and budget recommendation
- Audience targeting plans per platform
- Ad creative in platform-specific formats
- Pixel, Insight Tag and conversion tracking setup
- Campaign launch, monitoring and optimisation
- Cross-platform paid social report
Outcomes
What changes
for your business.
Ideal for
- B2B brands needing LinkedIn lead generation
- Brands running multi-platform launches
- Companies diversifying beyond Meta ads
Platform fit
Budget goes to the social platforms best suited to your audience and campaign objective.
Comparable performance
A single report helps you judge each platform on cost per lead, sale or view.
Tested creative
Variations reveal which messages and visuals work, informing future campaigns across channels.
How we deliver
A clear, accountable
process.
Every engagement follows the same disciplined approach, adapted to the size and urgency of your project.
- 01
Audit
We review your current presence, data, competitors and audience to find the biggest opportunities.
- 02
Strategy
You get a focused plan with channels, messaging, priorities and the measures that matter.
- 03
Execute
Our team creates, launches and manages the work, with your approval at the right checkpoints.
- 04
Measure & refine
Transparent reporting shows what's working, and we shift effort and budget accordingly.
Ways to work with us
- Monthly managed servicesRecurring application, IT, marketing or infrastructure support.
- Fixed-price projectsDefined scope, milestones and deliverables.
- Consulting retainersOngoing technical and business advisory.
- Time & materialFlexible delivery based on actual effort and resources.
FAQ
Common
questions.
Something else on your mind? Ask us directly.
Is LinkedIn advertising worth the higher cost?
For B2B offers with high deal values, it can be, because targeting by role and company is precise. For low-ticket consumer products, it rarely makes sense. We look at your deal size and sales process before recommending it.
Who pays the platforms?
Ad spend is billed directly to your business by each platform, through accounts you own. Our management fee is separate. This keeps spending transparent and your account history in your control.
Let's talk about Social Media Advertising.
Tell us what you need and get a clear plan and proposal, free and with no obligation.